Your potential customers are coming to your website to buy from you. You have about 50 milliseconds to impress them.
Give them the right first impression and you’ll significantly increase your chances of getting the sale. Give them the wrong impression and you’ll be facing an uphill battle to win their business.
Don’t underestimate the time, skill and experience it takes to create the right first impression. Read more…
Web Design colour, design, usability
Everybody is talking about it. Social media is the latest technique in every marketing department’s hit list. Even though the research says that the majority of us are regularly using social media many businesses don’t understand how to make the most of it for their marketing.
Whether or not your business currently embraces social media, all the research makes a strong case for every business to evaluate social media opportunities. Read more…
Social Media Marketing
There aren’t many businesses nowadays who would argue that having good rankings on Google and the other leading search engines isn’t of value. However, there are only ten first page positions available in the natural listings for each search phrase and obtaining one of these top spots can take a lot of time and effort. Despite the obvious benefit of high rankings for relevant key phrases, quite a few businesses we come across still question whether going for the top search engine rankings is worth it.
If there are doubts in your mind whether going for first page search engine rankings really is essential for your business, here are 5 reasons why you should be making sure search engine optimisation (SEO) is high up your marketing agenda.
Read more…
Search Engine Optimisation Google, Search Engine Optimisation, SEO
Search engine optimisation is a key service of ours, and in our travels we come across thousands of blogs and social media presences that are being used as just another way of getting up the search engine rankings. All this content is being created for the search engine spiders, with little thought as to how valuable it is to web users. It is true that making frequent posts, promoted through social media channels will attract the search engine spiders to return to your site more regularly. Optimise that content and it’s highly likely you’ll see an upwards shift in your rankings. It might be a good strategy for bringing people in, but is it enough to keep them?
Whilst high search engine rankings are important for the businesses that we deal with, developing a long term brand is much more important.
To maintain a brand, customers and potential customers need to be engaged. So here is the simple RED or Dead rule to remember each time you make a post: Read more…
Blogging for business, Social Media Marketing blogging, Social media for business, Social Media Marketing, social media strategy
How important is it to have a good careers section on your website? Looking at the vast majority of small and medium sized businesses’ websites, the careers section is usually languishing as an afterthought to all the sales messages and service related information. Considering that for most businesses their people are their most important asset, shouldn’t they be making more of their website to help them attract the right people into their company?
We are in the process of revamping our careers section: we’re certainly guilty of neglecting it. As part of the process we have taken a look at several careers pages from leading employers in the UK. As with the websites in general the quality of the careers sections vary quite significantly and it is very obvious which businesses are using their websites as an important tool in attracting the best people.
Two careers sections that really stood out for us were Innocent Drinks and McKinsey Consulting. Read more…
Marketing General recruitment, recruitment marketing
With the 2010 election campaign being touted as the election when social media is really going to come to the fore, it was only a matter of time before some prospective parliamentary candidate made, for want of a better word, a twit of themselves on Twitter. Read more…
Social Media Marketing Election 2010, Social media for business, Social Media Marketing, Social media mistakes, Twitter
During some downtime today, I got a text from a friend who’s, how shall I put this, not exactly a fan of marketeers and marketing. He likes to tease me, in a friendly way of course, about what I do.
Today he reminded me of the late, great comedian Bill Hicks and his less than positive opinions of advertising and marketing bods. A quick spot of YouTubing later and I was chuckling at Bill’s observations, albeit a little uncomfortably beneath my devil horns. Read more…
Marketing General, Social Media Marketing
LexisClick Online Marketing will be closed for Easter on Friday 2nd and Monday 5th April. We’ll be open for business as usual on Tuesday 6th April.
We’d like to wish all our clients, readers and followers a very happy Easter.
LexisClick News LexisClick News
LexisClick Online Marketing have recently completed work on a tasty project – a blog for Moroccan hotel and travel site Morocco Gateway.
Morocco Gateway is a site with the mission to provide independent and reliable information and advice on a range of Moroccan riads and hotels, which negotiates special discount rates at a wide selection of hotels and riads in locations such as Marrakech and Fez. The site, which is administered by LexisClick, has been running since 2006, and after a conversation with LexisClick’s MD Stephen Bavister, Tim Evans, Managing Director of Morocco Gateway, decided to launch a blog. LexisClick were only too happy to help. Read more…
LexisClick News blogging, LexisClick News, Web Design
The above quote came from Kevin Eyers, MD of LinkedIn Europe, on the opening day of the Social Media World Forum at London’s Olympia.
Eyers also warned of an information overload – 76million emails are sent every day, and a quick search on the term “future of social media” provided him with 150million results in Google. How many people, he asked, would go beyond page one? But, importantly, he posed another question: “Just because it’s on page one, is it the right result for me? Or have they just got great SEO?” Read more…
Marketing General, Social Media Marketing facebook, Google Buzz, Social Media Marketing, social media strategy, Twitter
