New look for Google Adwords interface
Google Adwords has recently given its interface something of a makeover. These changes will become mandatory in the next few months; which means we’re all going to have to get used to them. So what are the new features?
One significant change is that the interface now looks a lot more like the Google Analytics interface. Things are a lot more visual: where previously there was tabular data there are now graphs embedded on the page. You’re able to customise these graphs to suit your needs.
Where previously you would find tabs for Analytics and Reports, you will now find a single Reporting tab, also containing a Website Optimizer tool. There have been improvements to navigation, too, with the addition of a sidebar that enables you to move more quickly between AdGroups and campaigns.
There have also been improvements at campaign level, enabling you to sort all of your ad groups by key metrics so that you can easily focus on high, or low performing articles.
Writing for ClickZ, Kevin Lee provides a valuable assessment of the Google Adwords changes, and a comparison with Microsoft’s adCenter, which has also recently undergone something of a facelift.
You can read Kevin’s analysis here: http://www.clickz.com/3633812
Google Analytics, Google Website Optimiser, Website Analytics
