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Archive for December, 2009

clickmas

December 17th, 2009
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ClickMas

After many hours in front of a screen ‘online’
We thought we’d celebrate Christmas and go back in time
We’d not take the easy way out and publish an email
But go back to good old traditional snail mail

So it came to pass that LexisClick chose Christmas past
With a traditional greeting from the LexisClick cast
Going beyond the next mouse click and junk mail
This is a tangible, lasting and recyclable ‘wassail’

In our decision we considered the environment
And chose our paper from sustainable parchment
This rhyme was penned not on a keyboard
But handwritten on paper mounted on a clipboard!

This year we hope you enjoy our traditional greeting…
Merry Christmas, Happy New Year… see you soon in a meeting!

Happy Christmas
and a prosperous New Year

from all of us at LexisClick

Online Marketing

Don’t Zig when you should Zag

December 9th, 2009
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I’ve just finished reading a great little book by Marty Neumeier (author of The Brand Gap) in which he provides his ‘whiteboard overview’ for businesses. Now I don’t wish to contravine the copyright laws so I cannot go into detail here but this book is great for dipping into for pearls of wisdom and making you think about how and what should make your business different.

This differential though is primarily focused on your marketing and branding getting you to think and question your motives, thoughts and how different your business really is – or is going to be. Something we all need to consider is our USP (Unique Selling Proposition) and more often than not we are not unique…so this book will help you to discover your difference.

Certainly a good stocking filler for Christmas…and if you can’t wait that long see here for some inspiration – www.neutronllc.com/ideas/innovation_funnel

Inspiration