LexisClick Online Marketing

If you’re new to the world of online marketing, terms such as SEO and Google Analytics can seem like little more than gobbledygook. Even if your business has had a presence on the web for some time, many people, particularly smaller businesses, don’t fully understand the terms or the services offered by the likes of Google, and thus their websites aren’t working as well as they should for their business.

In a recent article for the Sydney Herald, Valerie Khoo explored how relatively few people knew about the power of Google to help boost sales and raise the bottom line. Many were scared off by the terminology, or reluctant to admit they didn’t fully understand it. But it’s vital that business owners don’t shy away from the useful tools available to help their online marketing strategy.

At LexisClick, we specialise in SEO and know just how important it is to your business. That’s why we work with you to fully understand your business’s needs and objectives. We also have experts in website analytics, including the increasingly ubiquitous Google Analytics tool, and can help you to get the best from its features.

Stephen Bavister, Director of LexisClick, said: “We’re aware that, like anyone working in the industry, it’s easy to get caught up in the jargon – which can be confusing for people unfamiliar with the terminology. That’s why we’re happy to explain things in layman’s terms and don’t expect that you have to understand all the jargon to get the most out of online marketing. We’re conscious that it’s easy to blind people with science; we take care not to do that.”

If you’d like more information about our services, please contact us.

Read the Sydney Herald article in full here:

www.smh.com.au/news/technology/search-for-sales-success/2009/04/14/1239474853817.html

B2B Online Marketing, Google Analytics, Marketing General, Search Engine Optimisation Google Analytics, Online Marketing, Search Engine Optimisation, SEO, Website Testing

Reading January’s edition of B2B marketing magazine (offline isn’t dead yet) it is not surprising to read that websites are the primary B2B information resource. Many of our customers have recognised this for some time and have been investing in their online marketing accordingly.

The article cited research conducted by the Association of Online Publishers (AOP). The study claims that 97 per cent of business decision makers polled cited the web as the ‘most used’ form of media, whilst 60% of respondents regard business websites as ‘essential tools.

With just over 50% of respondents confirming that the Internet is their first port of call in decision making for the purchasing process; it really backs up how important a businesses web presence is.

I was speaking with a partner of ours who specialises in business development. He gave an example of one of his customers who was a regular supplier to a large shipping company with long standing relationships in place. The business didn’t even hear about a relevant tender process until he heard via a competitor’s press release that the competitor had won the business. When he enquired why he didn’t even know the work was up for tender, his contact in the business investigated. It came back that the shortlist to request for tender was drawn up from online research and their company hadn’t featured. It brought it home to the company in question the urgent need to address their lack of investment in their online presence.

Interestingly the research also confirmed the importance of a strong brand, with 74% of respondents indicating they were more likely to trust a website if it is linked to an established source including well known brands and industry bodies.
If you are questioning the importance of online marketing for your business, hopefully these figures will provide some clarity.

B2B Online Marketing