Confidence returning to marketing
Confidence and optimism are returning to marketing budgets, the latest IPA/BDO Bellweather survey reports.
While marketing spend fell for the ninth quarter in a row in the final quarter of 2009, the rate of that fall was at its slowest for almost two years, since the first quarter of 2008.
The survey reports that 35% of the firms questioned saw prospects improving, indicating confidence in the recovery from recession. This is, of course, still a slow and careful process.
Internet advertising budgets were among the winners, being revised up for the second quarter in a row., and while marketing spend was revised down in sales promotion and main media, this was at a slower rate.
The key to getting the best out of your marketing budget, no matter how big or small it is, is to ensure you’re spending wisely – getting the best possible results for your outlay. Whether you’re focusing your marketing spend on email marketing, online SEO, online advertising or a mixture of options, it’s always a good idea to seek expert advice.
Companies such as LexisClick live and breathe online marketing, and can help you make the most of your marketing budget.
To read the IPA Bellwether Report, click here.
To find out more about LexisClick’s services, click here.
