Don’t Zig when you should Zag
I’ve just finished reading a great little book by Marty Neumeier (author of The Brand Gap) in which he provides his ‘whiteboard overview’ for businesses. Now I don’t wish to contravine the copyright laws so I cannot go into detail here but this book is great for dipping into for pearls of wisdom and making you think about how and what should make your business different.
This differential though is primarily focused on your marketing and branding getting you to think and question your motives, thoughts and how different your business really is – or is going to be. Something we all need to consider is our USP (Unique Selling Proposition) and more often than not we are not unique…so this book will help you to discover your difference.
Certainly a good stocking filler for Christmas…and if you can’t wait that long see here for some inspiration – www.neutronllc.com/ideas/innovation_funnel
