Facebook: Business friend or business foe?
A new poll by web security software provider Sophos has ranked Facebook as the biggest threat to corporate security, according to IT managers.
In a recent report by Yahoo!, it was revealed that 60 per cent of IT managers named Facebook as being the highest risk, with its 350 million user base being a prime target for malware creators.
Most business owners now realise that Facebook is not just a way for employees to waste time during the working day. It’s also a major platform on which businesses can legitimately promote themselves to potential customers. Facebook and other social networking sites are increasingly large parts of businesses’ marketing plans – but the key to success here is to use social media effectively. Ensuring Facebook pages and Twitter feeds are kept up-to-date and are targeted at the right audience can bring huge benefits, and potentially huge exposure, for your business.
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Read the full Yahoo! report here.
