LexisClick Online Marketing

The above quote came from Kevin Eyers, MD of LinkedIn Europe, on the opening day of the Social Media World Forum at London’s Olympia.

Eyers also warned of an information overload – 76million emails are sent every day, and a quick search on the term “future of social media” provided him with 150million results in Google. How many people, he asked, would go beyond page one? But, importantly, he posed another question: “Just because it’s on page one, is it the right result for me? Or have they just got great SEO?” Read more…

Marketing General, Social Media Marketing facebook, Google Buzz, Social Media Marketing, social media strategy, Twitter

A little something interesting dropped into my inbox today; information about the Shaping the Future of Social Media event held by Social Media World Forum Europe.

The social media event of the year, at least in Europe, takes place at London’s Olympia on 15 and 16 March and is something anyone serious about social media for business can’t afford to miss.

This two-day event features four dedicated conference streams, workshops and an exhibition. Key speakers from a number of global brands, organisations and developers, plus leaders in the field of social media, content producers and agencies will be taking part, alongside many others.

Topics of discussion will include developments in brand engagement via social media, social media monitoring tools and building social media apps; there’ll also be a look at the impact of social media on politics, which will be fascinating with the general election in the offing.

Social media marketing is a hot topic in many industries right now, but is something many smaller businesses (and some large ones!) have failed to grasp. This conference will no doubt provide a great deal of enlightenment.

A free to attend exhibition only pass is available here.

Find out more at socialmedia-forum.com

Social Media Marketing facebook, Google Buzz, Social media for business, Social Media Marketing, social media strategy

Google have unveiled their latest attempt to crack the social networking market, which they’ve called Buzz.

It integrates with the Gmail and enables users to post status updates, as well as sharing content from the likes of Twitter and Flickr. Buzz launches directly into competition with Facebook, but as well as being a social networking tool for private users, Google hope that Buzz will be taken onboard as a business tool (a business model is to follow shortly).

The key selling point for businesses will be real-time collaboration, which will enable feedback from customers and the incorporation of social information at an earlier stage of product or campaign development. This has, obviously, massive potential benefits to businesses of all sizes, although the similarity of this function to that of Google Wave has led some to speculate that Buzz for business is really an improved version of Wave.

Wave’s reception thusfar has been less than blistering, and, as Tony Bradley points out in an article for PC World’s Business Center, there are some serious limitations for Buzz as a business tool, as users of Google Apps Premier Edition are unable to access many of the consumer applications such as Picasa, which takes much of the fun out of the whole Buzz experience.

Businesses are still working out how to fit social media into their marketing and sales strategies. Let’s hope that soon Google will successfully integrate Buzz’s business and consumer services into a truly valuable tool.

LexisClick specialise in social media marketing for businesses. Contact us today to see how we can help your business grow its online presence.

Read the excellent article by Tony Bradley at PC World’s Business Center blog here.

Social Media Marketing Google Buzz, Social media for business, Social Media Marketing, social media strategy